Tweeting Fashionably

I came across an article from PR Couture's Web site that I found quite interesting. The article entitled "Marie Claire's Twitter Strategy and Fashion PR Tips" discusses how this fashion magazine looks for writers in their Twitter community, and their goals they hope to achieve by utilizing this network.

Marie Claire began tweeting on Jan. 16, 2009 and have constantly been tweeting everyday about updates beauty, fashion, and celebrities. With over 2,500 tweets and 23, 314 followers, Marie Claire hasn't wasted any time in spreading the latest fashion news and trends. Since I am now following Marie Claire's Twitter account, I have read a few tweets and I like how they not only keep us up to date on the latest style, but they also engage with their followers by asking open ended questions. This style of tweeting implies the magazine's interest in the public's feedback, which I believe is a good PR tactic.

When asked about "twit-pitches", Marie Claire does in fact welcome them, and will actually tweet an email address when they are looking for tips and info from their followers. So if any of you want to try and pitch a fashion story in the future follow Marie Claire! It may just appear on MarieClaire.com

Overall, I believe Marie Claire's twitter strategy is definitely a success. They don't talk AT their followers, but instead encourage feedback to learn about who’s reading and responding to the articles they tweet so they can know what to tweet about in the future. In today's society, people are so used to being told the do's and dont's of fashion through a one-way medium. However, Marie Claire has broken that barrier by engaging in actual conversations with their followers through tweeting.