skip to main |
skip to sidebar
Mary-Kate and Ashley Olsen are back in the fashion world again! Their newest line "Olsenboye" is said to be arriving this February at all of J.C. Penney's 500 stores. According to an MTV article, the new Junior's line will mostly consist of casual sportswear, accessories, tops, dresses, handbags, and shoes, ranging from $20-$50 and includes sizes 0-15 .
After visiting the Olsenboye Web site, I wasn't too impressed with the clothes featured in the opening video. In my opinion, some of the shirts almost swallowed the girls modeling them, and seemed a bit too bohemian for my taste. Then again, the Olsen twins recently became members of the Council of Fashion Designers of America for their other high-fashion lines "The Row" and "Elizabeth and James" so they probably know a thing or two about fashion.
To promote their newest brand, the Olsen sisters drove around New York City in a hot pink truck showing off their clothes, handing out cupcakes, and signing autographs. I believe this was a good public relations move for the sisters because they showed interest in their prospective customers. Considering the line's target audience, young teenage girls, I think their "Olsenboye Treat Truck" strategy was unique and promoted their brand in a positive way.
Here are a few pictures of the line:
Do you like what you see? If so, be sure to check out the line this spring! Also, does anyone want believe the Olsen twins could have promoted their newest line differently? If so, how?
I came across an article from PR Couture's Web site that I found quite interesting. The article entitled "Marie Claire's Twitter Strategy and Fashion PR Tips" discusses how this fashion magazine looks for writers in their Twitter community, and their goals they hope to achieve by utilizing this network.
Marie Claire began tweeting on Jan. 16, 2009 and have constantly been tweeting everyday about updates beauty, fashion, and celebrities. With over 2,500 tweets and 23, 314 followers, Marie Claire hasn't wasted any time in spreading the latest fashion news and trends. Since I am now following Marie Claire's Twitter account, I have read a few tweets and I like how they not only keep us up to date on the latest style, but they also engage with their followers by asking open ended questions. This style of tweeting implies the magazine's interest in the public's feedback, which I believe is a good PR tactic.
When asked about "twit-pitches", Marie Claire does in fact welcome them, and will actually tweet an email address when they are looking for tips and info from their followers. So if any of you want to try and pitch a fashion story in the future follow Marie Claire! It may just appear on MarieClaire.com
Overall, I believe Marie Claire's twitter strategy is definitely a success. They don't talk AT their followers, but instead encourage feedback to learn about who’s reading and responding to the articles they tweet so they can know what to tweet about in the future. In today's society, people are so used to being told the do's and dont's of fashion through a one-way medium. However, Marie Claire has broken that barrier by engaging in actual conversations with their followers through tweeting.
Throughout the month of October, the city of Los Angeles, California will be invaded by designers, agents, editors, models, etc. to introduce the LA Fashion Week Spring '10 collections. This year's LA Fashion Week officially began on October 12 with a soiree hosted by Fashion Group International on the rooftop of the Standard Hotel. With over 70 events taking place in Hollywood, Downtown, and Beverly Hills, it's definitely going to be tough to decide which events and collections to cover.
The Emerging Designers & Fashion Angels Awards took place on October 13. The winners were Phong Hong, Fernanda Carniero, Jacquetta O'Dell, and Leslie Hen.
Starting October 16, Downtown Los Angeles Market Week begins. Trade shows in the Fashion District with designers and agents will be held at several venues such as California Market Center, Cooper Design Space, New Mart, Lady Liberty Building and Gerry Building.
Rock Fashion Week will begin on October 28 at Paramount Studios, Hollywood. Most of the fashion shows are by invitation only, however some may open to the public and tickets may be purchased online.
I find it very interesting how LA designers and agents are coming together to organize these events. It is great PR for each and every designer who is a part of this, they will definitely benefit from their efforts.
For more information about LA Fashion Week go to http://fashionweekla.com/
