Throughout the month of October, the city of Los Angeles, California will be invaded by designers, agents, editors, models, etc. to introduce the LA Fashion Week Spring '10 collections. This year's LA Fashion Week officially began on October 12 with a soiree hosted by Fashion Group International on the rooftop of the Standard Hotel. With over 70 events taking place in Hollywood, Downtown, and Beverly Hills, it's definitely going to be tough to decide which events and collections to cover.
The Emerging Designers & Fashion Angels Awards took place on October 13. The winners were Phong Hong, Fernanda Carniero, Jacquetta O'Dell, and Leslie Hen.
Starting October 16, Downtown Los Angeles Market Week begins. Trade shows in the Fashion District with designers and agents will be held at several venues such as California Market Center, Cooper Design Space, New Mart, Lady Liberty Building and Gerry Building.
Rock Fashion Week will begin on October 28 at Paramount Studios, Hollywood. Most of the fashion shows are by invitation only, however some may open to the public and tickets may be purchased online.
I find it very interesting how LA designers and agents are coming together to organize these events. It is great PR for each and every designer who is a part of this, they will definitely benefit from their efforts.
For more information about LA Fashion Week go to http://fashionweekla.com/
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